Dark Roasters, a distinguished coffee roaster known for its outstanding dark-roasted coffee beans, struggled to enhance its online presence. Their brand promise was all about making great coffee, but how do we make this vision stand out in the digital noise? We have decided to use the power of visuals that appeal to the senses. Furthermore, to cultivate the right emotions, we chose a design that not only impresses but also performs.
Services
UX/UI design
Tech consultancy
Our whole design revolved around coffee, with deep and inviting aesthetics, much like a rich cup of dark roast. We dared to incorporate a predominantly dark color palette with significant black-and-white contrasts. These colors harmoniously embodied the essence of Dark Roasters' coffee, creating a multisensory experience for visitors.
To capture the spirit of their product, we meticulously curated a gallery of high-quality images of Dark Roasters' coffee and artful photographs that celebrated the craft of coffee making. These pictures appealed to the users' emotions and senses, helping them imagine the feeling of drinking excellent coffee—making the website persuasive and converting.
We wanted our design to be captivating but, first and foremost, functional. When building the online shop, we strove to offer coffee lovers a smooth and straightforward shopping experience. The design approach focused on simplicity and clarity. We developed our shopping cart UX with intuitiveness in mind, leading the visitors step by step to completing the purchase.
The final product was a visually captivating website that breathed life into Dark Roasters' brand and their love for dark coffee. The design, with its dark and straightforward aesthetics, reminded the viewers of the art of coffee-making and created a sensory experience that resonated with the brand's values.
From the unique color palette to the high-quality imagery, every design element was thoughtfully considered to evoke the feeling of drinking exclusive coffee. The e-shop's UX seamlessly integrates with the website, enhancing the overall shopping experience.
Digital Vision
