The LEGO Group is our long-term partner. Thus, we were thrilled when they approached us with a vision to celebrate their 90th anniversary with LEGO® lovers and fans. The key that unlocked the celebration was a scrollable one-pager with a complete timeline that would take visitors on a digital journey through time. The timeline mapped the rich history of LEGO® bricks from 1932 to the present day, with captivating visuals and engaging copy presenting every milestone.
This project involved thorough research. We had to seek thousands of pieces of information and a treasure trove of old photos.
Services
UX/UI design
Tech consultancy
Web development
The project was rooted in an appreciation for The LEGO Group's legacy. We aimed to showcase its rich history and make it come alive through the digital medium. The LEGO Group's vision has always been to empower people through imagination, invention, and self-expression. They wished to imprint this vision in every digital experience accompanying the anniversary, thus confirming its status as an innovative leader. The LEGO® bricks might be old-school plastic pieces, but creative play is forever.
In-Depth Research: Our team conducted extensive research to gather historical data, milestones, and images from The LEGO Group's storied past. We left no brick unturned to ensure the accuracy and comprehensiveness of the content.
Custom 3D Models: To recreate the magic of vintage LEGO® sets, we designed custom 3D models in photoreal quality. These models provided a vivid and tangible representation of LEGO®'s heritage.
Immersive Animation: We incorporated intriguing animations and on-scroll effects that enhanced the user experience. As visitors scrolled through the site, they were taken on a nostalgic journey through LEGO’s history, feeling the charm of eras gone by with each scroll.
Vintage Aesthetics: The website's overall visual design was crafted to recall old graphic styles and the tactile feeling of paper mediums. The color palettes, typography, and design elements evoked the nostalgia of bygone eras, further immersing users in The LEGO Group's past.
Lazy Loading of Milestones: Given the vast amount of content, we implemented a dynamic lazy loading mechanism for milestones. Instead of loading everything at once, we employed transition animations between milestones, loading each segment seamlessly as users navigated through time. This ensured a smooth and uninterrupted experience while exploring the timeline.
Responsive Design: The website was designed to be responsive across various devices, ensuring that users could enjoy the experience on both desktop and mobile platforms.
The final product was a comprehensive digital archive that showcased the entire history of LEGO® toys. The website was appraised for its user-friendly design, engaging animations, and attention to detail. Visitors worldwide could explore The LEGO Group's journey with the click of a mouse or a swipe of their screens, all while experiencing the charm of an era gone by.
The project not only celebrated The LEGO Group's 90th anniversary but also exemplified the power of digital storytelling. It provided an experience that transported users back in time, offering a nostalgic and educational journey through The LEGO Group's evolution.With our expertise in creating interactive and visually captivating digital experiences, we are ready to help you bring your unique digital vision to life. Whether you're looking to celebrate a milestone, revamp your digital presence, or tackle a new project, Digital Vision is your partner in the digital realm.
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